TA2:: Canadian Tire - Winter Happens Fast

Ever have those days where you leave the house wearing nothing but garden clogs and shorts only to find yourself knee deep in a snowbank 5 hours later? Ah, the Great Canadian Winter. Long live it. Check out this hilarious campaign from Taxi for Canadian Tire highlighting just how quickly winter hits us.







AGENCY: Taxi
COPYWRITER: Aaron Chown
ART DIRECTOR: Irene Pau
PRODUCER: Aggie Brook
MUSIC & SOUND DESIGN: Tattoo Sound + Music

TA2:: Scents of America - Gain

AGENCY: Leo Burnett
PRODUCER: Julie Caniglia
ART DIRECTOR: Anthony Chelvanathan
COPYWRITER: Steve Persico
MUSIC & SOUND DESIGN: Tattoo Sound + Music

TA2:: Vail Resort TV - Crispin Porter + Bogusky Colorado

Tattoo's latest adventure in Sound Design brings us to the Rocky Mountains in Colorado for the newest Vail Resort TV spot from Crispin Porter + Bogusky [US].

AGENCY: Crispin Porter + Bogusky Colorado
SENIOR INTEGRATED PRODUCER: Aaron Kovan
ASSOCIATE COPYWRITER / CREATIVE DIRECTOR: Matt Talbot
ASSOCIATE ART DIRECTOR / CREATIVE DIRECTOR: Andrew Lincoln
DIRECTORS: Purchase Brothers
SOUND DESIGN: Tattoo Sound + Music

TA2:: Audi Quattro Magnet Cars

Check out Tattoo's latest original composition for Audi Quattro Magnet Cars. From Agency Lowe Roche: "The legendary Audi quattro all-wheel drive system sticks to the road like nothing else. Super-powerful rare-earth magnets were attached to miniature models of Audi vehicles, which were then stuck on metal surfaces in the midst of the crowds attending the Toronto International Film Festival. After people have struggled to pry the cars free, they see a message on the bottom of the car: 'Nothing sticks like quattro.'"

AGENCY: Lowe Roche
Copywriter: Michael Takasaki
Art Director: Glen D'Souza
Music & Sound Design: Tattoo Sound + Music

TA2:: TIFF

They say there are only seven basic plot lines in the realm of storytelling, and every movie we see, book we hear or story re-told is a variation of these seven prime plots. This has always posed an interesting predicament for screenwriters and filmmakers - how do you make something original when it's been done 300 times before?

Cue RBC's campaign for TIFF 2010. Copywriter Chris Joakim and Art Director Mike Donaghey of BBDO Toronto took three basic & overdone plotlines, twisting them into a hilarity of re-telling goodness. Encouraging the creative innovation of the works in TIFF, the campaign is based on seeing something absolutely original. Music & sound design by Tattoo Sound + Music.








AGENCY: BBDO Toronto
Copywriter: Chris Joakim
Art Director: Mike Donaghey
Music & Sound Design: Tattoo Sound + Music

TA2:: Drive Change with Kia

Tattoo's latest highlights Kia's Drive Change program, a campaign centered around the brand's commitment to social responsibility. Read more about the campaign here.

AGENCY: David & Goliath
Creative Director: Israel Diaz
Copywriter: Greg Buri
Art Director: Basil Cowieson
Music & Sound Design: Tattoo Sound + Music

Online Fridge Magnets: Diesel

Very few things can follow the excitement of the back to back Valentine's Day / Family Day weekend, but Diesel.com has managed to do it. Their main page has been transformed into a gigantic version of refrigerator word magnets as part of the Diesel Be Stupid campaign.

Happy Tuesdays, and be sure to waste some time today. To do so, click here.

The Arkells do Ontario Tourism

Hamilton alumni The Arkells are the most recent band to join superstar "There's No Place Like This" campaign for Ontario Tourism. Joining the likes of Keshia Chante and Toya Alexis, The Arkells bring an infectious energy and a fresh bout of enthusiasm to the campaign.

Recorded at the Tattoo studios, check out The Arkells' version here, and be sure to catch the band on the 19th of February as they play the Celebration Stage for the 2010 Olympic Games in Vancouver.

Pringle Of Scotland

Pringle of Scotland has launched their Spring/Summer 2010 campaign with this short film featuring Tilda Swinton. Directed by Ryan McGinley, "[He] photographed and filmed Swinton in iconic Scottish locations for the campaign, which demonstrates the class and edge of both photographer and actress, perfectly in synch with the brand’s latest direction. This collaboration is the first in a series of creative projects planned for the brand with the aim of promoting Scotland’s renewed cultural surge."

More on the campaign here.

Amazing Stop Motion

Colenso BBDO for the New Zealand Book Council.

It Happens When Nobody's Watching

Agency Jung von Matt in Hamburg, Germany has won a Cannes Silver Lion for their powerful digital print ad on domestic violence. The outdoor ad for Amnesty International features an eye-tracking camera whereupon the image of a seemingly regular couple changes to an act of domestic violence when the observer looks away from the poster, accompanied with the tag line "It Happens When Nobody's Watching".

For more info, click here.

All Aboard: The Steam Whistle Locomotive

Check out the new commercial for the Steam Whistle Brewery, "Locomotive". Tattoo composed the entire track [ho! hee! the homograph!].

Originally this spec spot was the baby of Sharpe Blackmore's Mike Sundell, who approached Brian Noon of Traffik Edit to get on board [the train puns will stop soon]. The spot was picked up by the client - congrats to all involved!

We gots gold!

Last night's 2009 Marketing Awards saw Cossette's 86itjunk.com Campaign win GOLD in the Television Production under $75,000: Campaign category. In the Television Production under $75,000: Single category, GOLD was awarded for "Lick", SILVER for "Chin Music", and BRONZE for "Junk Fight". Tattoo did the sound design on all spots of the campaign. Watch "Lick" here:

Too Delicious to Not Post

YUM!

Agency: JWT Sydney
Animation: Collider

Working with Cardboard

Some amazing artistic talent utilized in these ads for UPS. Here's a couple screenshots.


Image via Computerlove

Agency: Doner
Director: Psyop
See the video at http://www.psyop.tv/

I Spy With My Little Eye...

Something that begins with "C":


Cossette's campaign for McDonald's Free Coffee is seeing gigantic steaming coffee cups pop up all over Toronto's city centre. This one was spotted at Dundas Square on April 13th. The reason? McDonald's is going to be giving out free Premuim Roast coffee between April 20th - May 3rd to all who visit during breakfast hours [5 AM - 10:30 AM]. It's FREE and improved! No more McDonald's Coffee Tears shed, yippee!

Image by graphicmatt on Flickr.

Life's For Sharing: T Mobile

How much do you wish you were in Liverpool Street Station in January?!!

T Mobile's Life's For Sharing Campaign [2009] kicked off with 350 dancers secretly and strategically placed around London's Liverpool Street Station, who busted out into dance as soon as music started blaring across the concourse. The ad was filmed by 10 secret cameras on January 15th, and aired on Channel 4 on the morning of January 16th, 2009, going on for a decent run on Youtube.

The idea is nothing new - we've seen staged breakouts like this from Improv Everywhere in New York [remember Grand Central Station in 2008? Click here to view] and even our own little Subway Dance Party here in the T Dot, but lack of originality doesn't make it any less fun.

I propose we learn the moves and meet up at Union Station... anyone?

Agency: Saatchi & Saatchi, London

Ad: Ray-ban

Ray-Ban is playing on the photoshop craze in their new campaign behind their "Never Hid" collaboration. In conjunction with Cutwater and photographed by Thomas Rusch the prints looks like they were photoshopped. But don't believe everything you see. The models were painted to appear photoshopped:




Here are a few more images from the campaign:



The campaign also includes these amazing ones with illustrations by Sebastian Onufszak and Sakke Soini.

Ad Video: Skype - 4D Conversations

We love Skype's first ever global TV campaign. Talk about Art Direction at its finest:



Agency: Albion London
Art Director: Liz Moss
Copywriter: Aimee Lewis
Production: Stink London

Becoming Kate

Anyone with the February blahs is bound to have their heartstrings tugged at by this ad. Tourism Australia's Destination Campaign is pretty much flawless. Produced by Baz Luhrmann, it appeals to the overworked, the underplayed, and has impeccable timing. Who doesn't want a small aborigonal child to transport you to a sunny place and remind you of the important things in your life right now?

The format is as simple as IKEA flat pack. Take your pick of an overworked capitalized city, add a romance tale, the promise of better days and bam! Advertising gold. You almost expect Monster.com to pop up as the end graphic, almost like the commercial is a twisted Australian double date between Daniel Kleinman and Baz Luhrmann. Watch the Shanghai version here:



Read more on the Destination Campaign here.