Sweet Read:: The Hogtown Project

The Hogtown Project is a brand new coffee table book about Toronto from Writer Nadine Dolly and photographer Kristie Macor, childhood buds who wanted to make a homage of the city from a residential perspective.

“Most coffee-table books for Torontonians are made for tourists, and usually have spots in the city that we would never go anymore, like the CN Tower. So we thought we should create one that speaks to Torontonians," says Dolly in an interview with the Toronto Star.

The girls spent 3 years, $20,000, and hours of remarkable memories travelling in and out of 180 Toronto locales.

For more info, click here.

Pod Castaway

Can I have one?




For more info on Free Spirit Spheres, click here.

The Best Job In The World

Tourism Queensland is opening up a video competition as a recruitment process for the job of Island Caretaker. Basically you'd live on Hamilton Island in the Great Barrier Reef, post a weekly blog/video updates and experience the island. WOW!! It really sounds too good to be true, but it's REALLY REAL. Bring lots of sunscreen.

Here's my friend Targa's application. Let's help her win so we can all visit her.


visit: www.islandreefjob.com

Becoming Kate

Anyone with the February blahs is bound to have their heartstrings tugged at by this ad. Tourism Australia's Destination Campaign is pretty much flawless. Produced by Baz Luhrmann, it appeals to the overworked, the underplayed, and has impeccable timing. Who doesn't want a small aborigonal child to transport you to a sunny place and remind you of the important things in your life right now?

The format is as simple as IKEA flat pack. Take your pick of an overworked capitalized city, add a romance tale, the promise of better days and bam! Advertising gold. You almost expect Monster.com to pop up as the end graphic, almost like the commercial is a twisted Australian double date between Daniel Kleinman and Baz Luhrmann. Watch the Shanghai version here:



Read more on the Destination Campaign here.