Showing posts with label Sony. Show all posts
Showing posts with label Sony. Show all posts

Tuesday, March 3, 2009

Volunteer on your Cell Phone


I have to admit, I'm a terribly selfish volunteer. Last year I had the grandiose idea of becoming a Big Sister, until I realized that my 9-5+ schedule would not work out with my future Little Sister's 3 PM after school program. A brief brush with becoming a kitten feeder at The Humane Society followed [Sundays? Thursdays?], as did contemplating being Saturday staff at St. Michael's Hospital, but apart from all my thought-that-counts volunteering, that's as far as I made it. The thought.

For those having similarly pressing schedules and an unshakable desire to volunteer, The Extraordinaries have devised a program that can suit all volunteer time constraints. Through what they refer to as "micro volunteer opportunities", you can now volunteer for many organizations simply by using your cell phone. [And no, peanut gallery, not to make the call!]

How would you like to identify craters on the surface of Mars for NASA? Or tagging images for the Smithsonian? Or fact checking items for reporters on the run? If you have a smartphone and a pocket of time [waiting for the bus / a client approval / an internet upload / parking space], it's possible.



For more on The Extraordinaries, click here. Hats off to all the volunteers who do find the time.

Wednesday, February 4, 2009

Advertising: Sony Vaio

Through the next couple weeks in New York City you'll have a chance to catch a street campaign that Sony has launched. Live mannequins will be appearing in several spots around midtown and lower Manhattan holding Sony's Vaio notebook. The models are appropriately clothed with eye-catching threads designed by six designers and are choreographed to move like mannequins. Creepy Chic!!

Here's a video of what went down in Grand Central Station:



Client: Sony
Agency: 180 Los Angeles
Executive Creative Director: William Gelner
Creative Director: Joel Rodriguez,
John Matejczyk
Art Director: Lindsey Aquino
Copywriter: Graham Douglas

Visit http://sony.com/golightly to view the upcoming videos as the mannequins strike a pose.