Becoming Kate

Anyone with the February blahs is bound to have their heartstrings tugged at by this ad. Tourism Australia's Destination Campaign is pretty much flawless. Produced by Baz Luhrmann, it appeals to the overworked, the underplayed, and has impeccable timing. Who doesn't want a small aborigonal child to transport you to a sunny place and remind you of the important things in your life right now?

The format is as simple as IKEA flat pack. Take your pick of an overworked capitalized city, add a romance tale, the promise of better days and bam! Advertising gold. You almost expect Monster.com to pop up as the end graphic, almost like the commercial is a twisted Australian double date between Daniel Kleinman and Baz Luhrmann. Watch the Shanghai version here:



Read more on the Destination Campaign here.

We Laugh. You Laugh Too:

This is the new ad for Monster.com
Daniel Kleinman strikes gold yet once again!
Agency: BBDO, New York
For all the credit info, click here.

Bravo to Daniel Kleinman

There are few adverts out there that have ever brought a tear to my eye. The IKEA "Lamp" spot made me hoard every last piece of furniture I own like a live-action version of The Brave Little Toaster, GM's "Robot Arm" lead me to blow kisses at every piece of mechanical machinery I ever saw tipping over bridge waters, and when I realised that Wendy's Chicken Caesar Fresh Stuffed Pitas were no longer with us, their replacement "It's Hamburger Bliss" campaigns made me well up like a little girl, even though I was a little girl at the time.

No, Wendy's. It's not Hamburger Bliss.

Gleeful and fancy-free, I thought my ad watching days would no longer call for tears and tribulations. "Relax!" the industry guffawed. "Have fun and laugh with us at our products!"

And then of course came Daniel Kleinman.

"Stork" is Monster.com's fourth installment of their campaign headed by major directors. This epic short is directed by Daniel Kleinman; Agency: BBDO New York.

Get your box of kleenex, teen journal and copy of Catcher in the Rye ready.
Holden Caulfield's about to lose his Chicken Caesar Fresh Stuffed Pita, and Monster.com's about to win their Holden Caulfields.