Ad: Ray-ban

Ray-Ban is playing on the photoshop craze in their new campaign behind their "Never Hid" collaboration. In conjunction with Cutwater and photographed by Thomas Rusch the prints looks like they were photoshopped. But don't believe everything you see. The models were painted to appear photoshopped:




Here are a few more images from the campaign:



The campaign also includes these amazing ones with illustrations by Sebastian Onufszak and Sakke Soini.