Monday, September 13, 2010


They say there are only seven basic plot lines in the realm of storytelling, and every movie we see, book we hear or story re-told is a variation of these seven prime plots. This has always posed an interesting predicament for screenwriters and filmmakers - how do you make something original when it's been done 300 times before?

Cue RBC's campaign for TIFF 2010. Copywriter Chris Joakim and Art Director Mike Donaghey of BBDO Toronto took three basic & overdone plotlines, twisting them into a hilarity of re-telling goodness. Encouraging the creative innovation of the works in TIFF, the campaign is based on seeing something absolutely original. Music & sound design by Tattoo Sound + Music.

Copywriter: Chris Joakim
Art Director: Mike Donaghey
Music & Sound Design: Tattoo Sound + Music

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