Agency Jung von Matt in Hamburg, Germany has won a Cannes Silver Lion for their powerful digital print ad on domestic violence. The outdoor ad for Amnesty International features an eye-tracking camera whereupon the image of a seemingly regular couple changes to an act of domestic violence when the observer looks away from the poster, accompanied with the tag line "It Happens When Nobody's Watching".
For more info, click here.
Tuesday, June 30, 2009
It Happens When Nobody's Watching
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