Thursday, April 2, 2009

Life's For Sharing: T Mobile

How much do you wish you were in Liverpool Street Station in January?!!

T Mobile's Life's For Sharing Campaign [2009] kicked off with 350 dancers secretly and strategically placed around London's Liverpool Street Station, who busted out into dance as soon as music started blaring across the concourse. The ad was filmed by 10 secret cameras on January 15th, and aired on Channel 4 on the morning of January 16th, 2009, going on for a decent run on Youtube.

The idea is nothing new - we've seen staged breakouts like this from Improv Everywhere in New York [remember Grand Central Station in 2008? Click here to view] and even our own little Subway Dance Party here in the T Dot, but lack of originality doesn't make it any less fun.

I propose we learn the moves and meet up at Union Station... anyone?

Agency: Saatchi & Saatchi, London

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