Watch: The Story of Stuff

If you have a spare twenty minutes across the next week or so, give The Story of Stuff a go. This is an animated "short" about consumerist society, written and hosted by Annie Leonard. It's easy enough to understand if you're a baby to the term consumerist culture; similarly, it's invoking enough if you're already a sociological/ecological veteran. A great film to watch when we're in the midst of a recession - when our existing business structures are breaking down, what can we be doing to shift industries in a more humanitarian and environmentally friendly manner?

The film is produced by Free Range Studios, a production company built on the ethos of "Creativity with a Conscience"; namely providing creative branding, strategizing and execution for those on a mission to save the world. To view Free Range Studios, click here.

To view The Story of Stuff, click here.

Class Action

US Airways Flight 1549
photo from: Calacanis.com

This sort of thing is really interesting. I am sure there is a logistical explanation for why the first class passengers get a flotation raft with seats and the coach passengers get...the wing. I'll wait for the answer.