Pringle Of Scotland

Pringle of Scotland has launched their Spring/Summer 2010 campaign with this short film featuring Tilda Swinton. Directed by Ryan McGinley, "[He] photographed and filmed Swinton in iconic Scottish locations for the campaign, which demonstrates the class and edge of both photographer and actress, perfectly in synch with the brand’s latest direction. This collaboration is the first in a series of creative projects planned for the brand with the aim of promoting Scotland’s renewed cultural surge."

More on the campaign here.