Pioneers of Sound - Oscars Past

Oscar time is upon us and it's always interesting to see how history has evolved, who the talent of today are, as well as recognizing the overlooked heavyweights that have paved the way for sound in 20th century cinema.

Ladies and gentlemen, Douglas Shearer and Alfred Newman are two of those heroes.

Douglas Shearer (November 17, 1899 - January 5, 1971)

Born in Westmount, Quebec, a leader of sound desi

gn and technology for motion films started his career in the 1920's. He relocated from Canada to Hollywood when his sister Norma was able to find him a home at MGM. While there, Shearer out of necessity originated the concept of "playback" to eliminate undesirable background noise during sound recording. MGM's 1929 musical "The Broadway Melody" was the first time Shearer attempted to use this technique. It was the top grossing movie of the year and was the first sound picture to be awarded the Academy Award for best picture. He won his first Oscar for "The Big House" in the Best Sound Recording category (1930) and went on to win eleven more through the duration of his career in the categories of Best Sound Recording, Best Special Effects, and Scientific and Technical for such films as; "Naughty Marietta" (1935), "San Francisco" (1936), "Strike Up the Band" (1940), "10 Thirty Seconds Over Tokyo" (1944), "Green Dolphin Street" (1947), and "The Great Caruso" (1951). Shearer has worked on more the 900 movies in his career, has been nominated for an Academy Award 21 times, winning 7 times for Sound and Special Effect.

Alfred Newman (March 17, 1900 - February 17, 1970)

If you're not familiar with his work go and grab an

encyclopedia right now. Born in New Haven, Connecticut, U.S on March 17th, 1900 Newman is the most nominated composer in Oscar history and falls second to Walt Disney as individual winner. He was know in his position at Fox to have contributed an extraordinary amount to film as a music composer, arranger, musical director and conductor. Best known for composing music in over 200 films he was also nominated for 45 Academy Awards. You may recognize his memorable scores in "How to Marry A Millionaire" (1953), "The Seven year Itch" (1955), "The King and I" (1956), and "Camelot" (1967) to name a few. In addition, he conducted the orchestra for all Rodgers and Hammersmith musical film adaptions with the exception of "Oklahoma!" and "The Sound of Music". His daughter, nephew ad two sons have played an important role in carrying on the Newman legacy to this day.

The Silver Screen would not have evolved sound wise where it is today without the influence of both of these talented individuals committing each to forty years of passion, innovation and dedication in their field.

This year's 2011 films nominated for both Best Sound Editing and Best Sound include Inception & True Grit. Also, Inception is up for Best Music (Original Score) and just won the BAFTA award for Best Sound in Britain.

Since it's Oscars Eve "everyone" is a winner for now. Enjoy the show!

TA2:: Canadian Tire - Winter Happens Fast

Ever have those days where you leave the house wearing nothing but garden clogs and shorts only to find yourself knee deep in a snowbank 5 hours later? Ah, the Great Canadian Winter. Long live it. Check out this hilarious campaign from Taxi for Canadian Tire highlighting just how quickly winter hits us.







AGENCY: Taxi
COPYWRITER: Aaron Chown
ART DIRECTOR: Irene Pau
PRODUCER: Aggie Brook
MUSIC & SOUND DESIGN: Tattoo Sound + Music

TA2:: The Wrong Block

Tattoo Sound + Music did all the audio & sound design for THE WRONG BLOCK, an animated thriller in development with Style5.tv. We're keeping our fingers crossed this gets commissioned - can't wait to see more.

Creator/Director/Writer: Sam Chou
Storyboards: Alex Cote, Max Haig
Character Designer: Firas Momani
Audio: Tattoo Sound + Music
Animators: Sam Chou, Pasquale Lamontagne, Andre Barnwell, Andre Guindi
Sales: Josh Bowen
Story Editor: Peter Burton & Ellery V

For more info, visit www.thewrongblock.com

Listen :: GARDYN

Using the sounds from his mother's garden, this is the newest mix from Pogo. View more Pogo vids here.

PRESTO

May 2010 sees the launch of GO Transit's PRESTO initiative, a pre-paid fare system that allows passengers to top up their balance on a Smartcard. From the PRESTO Systems Project,

"The Government of Ontario, GO Transit and nine municipal transit partners in the Greater Toronto and Hamilton Area and in Ottawa, have come together to design, develop and implement a seamless regional transit farecard system.

Using contactless (“Smartcard”) technology, PRESTO will allow customers to ride on any participating transit system without pre-purchasing tickets or having to search for the correct change. The PRESTO card, which is the size of a debit card, will use 'stored-value' in the form of a common electronic purse (e-Purse) for all fare payment transactions.

Customers can tap their PRESTO card as they board a bus or enter a station and the system deducts the fare from their card balance, all within one-eighth of a second."

Tattoo's Steve Gadsden was thrilled to Produce all Sound Design aspects of PRESTO's Audio Branding functions. During the research process, Tattoo initiated on-site testing at Oakville, Mississauga, Hamilton and York Region transit points as well as Union Station to ensure effective usability for both passengers and transit workers.

The challenge was to come up with instantly recognizable sounds for the PRESTO purchasing machines, Smartcards themselves and all fare points [including buses and trains]. These sounds had to be instantly recognizable for both positive and negative balance calculations, and to be able to cross language barriers and adverse locations. No matter what their first language is, or where they are, the passenger knows clearly and instantly the status of their account.

For additional info on the PRESTO launch and services, click here.