Street Installations: Mark Jenkins

This man fully understands the potential of a mannequin.
More here.

It Happens When Nobody's Watching

Agency Jung von Matt in Hamburg, Germany has won a Cannes Silver Lion for their powerful digital print ad on domestic violence. The outdoor ad for Amnesty International features an eye-tracking camera whereupon the image of a seemingly regular couple changes to an act of domestic violence when the observer looks away from the poster, accompanied with the tag line "It Happens When Nobody's Watching".

For more info, click here.

New York Street Advertising Takeover

Jordan Seiler's incrediblely ambitious "New York Street Advertising Takeover" became a reality yesterday, when over 120 illegal billboards throughout the city were white washed by dozens of volunteers.


NYSAT was organized as a reaction to the hundreds of billboards that are not registered with the city, and therefore are illegal. While illegal, these violations are not being prosecuted by the City of New York, allowing the billboard companies to garner huge profits by cluttering our outdoor space with intrusive and ugly ads.

After the illegal spots were white washed, late in the day yesterday over eighty artists transformed these spaces into personal pieces of art.



via Wooster Collective

I Spy With My Little Eye...

Something that begins with "C":


Cossette's campaign for McDonald's Free Coffee is seeing gigantic steaming coffee cups pop up all over Toronto's city centre. This one was spotted at Dundas Square on April 13th. The reason? McDonald's is going to be giving out free Premuim Roast coffee between April 20th - May 3rd to all who visit during breakfast hours [5 AM - 10:30 AM]. It's FREE and improved! No more McDonald's Coffee Tears shed, yippee!

Image by graphicmatt on Flickr.

Advertising: Sony Vaio

Through the next couple weeks in New York City you'll have a chance to catch a street campaign that Sony has launched. Live mannequins will be appearing in several spots around midtown and lower Manhattan holding Sony's Vaio notebook. The models are appropriately clothed with eye-catching threads designed by six designers and are choreographed to move like mannequins. Creepy Chic!!

Here's a video of what went down in Grand Central Station:



Client: Sony
Agency: 180 Los Angeles
Executive Creative Director: William Gelner
Creative Director: Joel Rodriguez,
John Matejczyk
Art Director: Lindsey Aquino
Copywriter: Graham Douglas

Visit http://sony.com/golightly to view the upcoming videos as the mannequins strike a pose.