Wednesday, February 4, 2009

Advertising: Sony Vaio

Through the next couple weeks in New York City you'll have a chance to catch a street campaign that Sony has launched. Live mannequins will be appearing in several spots around midtown and lower Manhattan holding Sony's Vaio notebook. The models are appropriately clothed with eye-catching threads designed by six designers and are choreographed to move like mannequins. Creepy Chic!!

Here's a video of what went down in Grand Central Station:

Client: Sony
Agency: 180 Los Angeles
Executive Creative Director: William Gelner
Creative Director: Joel Rodriguez,
John Matejczyk
Art Director: Lindsey Aquino
Copywriter: Graham Douglas

Visit to view the upcoming videos as the mannequins strike a pose.

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