Friday, January 16, 2009

Muse - Friday, January 16th


Okay, okay, so it's winter and you're cold and Toronto's lights have gone out and this all seems like a evil Narnian Snow Queen joke to publish a water conservation blog in the middle of January, but eco battles seem to be only fought in the summer months where heat and electricity are pretty much deemed unnecessary because, "the sun like, provides it all man."

Here's just a gentle reminder of campaigns who have contributed to reversing the flow. We wish you warmth & inspiration...

Sukle Advertising + Design's campaign for Denver Water in 2006 still has all the blogs buzzin like a crazy foo. With the slogan "Use Only What You Need", the campaign encouraged Denver city folk to re-think the amounts of water they use versus need. Sukle worked on both extremes for the campaign; one by transforming regular mediums of advertising by using as little space and supplies necessary [i.e. the quarter bench, above], and the other by showing just how much we consume through quantity defined installations, like How Much Water Is Wasted By A Running Toilet in 3 Months?
Oh wait, this much:

We have to applaud the City of Toronto for taking on a similar note with their Drowning in Plastic Campaign. These posters were put up at bus and streetcar shelters across the city in late 2008 and still remain. We're still hoping for Sukle to come fill a shelter with bottles, but until then, try and get a hold of Channel 4's Human Footprint. The program originally ran in April 2007 and National Geographic went on to buy the rights for an American version of the same title. Like the Denver Water campaign, the entire program staged installations based on quantity defined statistics of how much we consume across our lifetime. Take a looksy here:

For more on Human Footprint, click here.
Denver Water images from

The WHOPPER Sacrifice Campaign is done and dusted. Facebook first disabled the application, then Burger King killed the entire campaign. :(
This only means two things - no more free burgers and back to having false friends. Hey-o!

Read the campaign's epitaph here.

Have no idea what we're talkin'? Read about the initial WHOPPER Sacrifice campaign here.


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