Tuesday, January 31, 2012

Watch Bon Iver’s CGI Grammy commercial

Bon Iver "We Are Music" Grammy Spot from stereogum on Vimeo.

Bon Iver has the first of four "We Are Music" Grammy commercials.  The remaining three will feature Adele, Foo Fighters and Skrillex and as the award show creeps closer stay tuned to see the reaminder roll out.

The above commercial features nominated song "Holocene" developed by the Recording Academy and advertising agency partner TBWA\ CHIAT\ DAY.

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