Wednesday, September 14, 2011

Contagion - Bacteria Billboard

Warner Bros. Pictures Canada recently created an outdoor installation that combined science and advertising.

Microbiologists and immunologists across the globe came together to create a one of a kind bacteria message board in an abandoned store-front window at 409 Queen Street West.  On August 28th, two large petri dishes were injected with various forms of live bacteria and overnight revealed a visually creative analysis on how a virus can spread.

The message board is in support of Steven Soderbergh's latest film "Contagion" which premiered in theatres September 9th.

Congrats to Warner Bros. Pictures Canada and the Lowe Roche team on a fantastic collaboration!

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