Friday, January 29, 2010

Adidas Augmented Reality

This year, adidas Originals will be dabbling in online interactivity with the introduction of a 3D virtual realm dubbed the adidas Originals Neighborhood. The interactive site allows consumers to play games with the all new ‘Augmented Reality (AR) Game’ Pack by holding the actual products in front of a webcam.

The kicks and apparel from the collection are fitted with a special AR code on the tongue and sleeve which is the key to accessing games like ‘Stormtrooper take down’. The collection consists of five iconic adidas Originals silhouettes and two jackets, with the majority of the gear featuring some really bright block colours.

The adidas Originals Augmented Reality Game Pack will be available at select adidas Originals stockists across South East Asia from February ‘10.

via STREEThing

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