Wednesday, March 18, 2009

Video: Puma L.I.F.T.

A love story told by projections. That's the new campaign for the ultra lightweight, 173 gram PUMA L.I.F.T. shoe. Reminds me of The White Stripes video for Dead Leaves On A Dirty Ground. But someone learned their lesson and decided not to let Meg White on the set this time.

Agency: Droga5 in New York
For more information on the shoe go to:

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