‘Let it Shine’ ad for the Honda Insight shows a massive grid of the new vehicle using their headlights to create something that must be the worlds largest LED screen. Organizing something of this scale is really inspiring.
For those of you who really want the back story, check out the 'Making Of'
Directed by Erik van Wyk
Advertising Agency Wieden+Kennedy, Amsterdam.
Thursday, March 26, 2009
Ad video: Let It Shine
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